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Published: 10/12/2018


October 12, 2018

Contact information:

                                                                                                Lisa Wray

                                                                                                Office: (413) 536-1441

                                                                                                Fax: (413) 536-5740

                                                                                                E-mail: [email protected]


JCPenney Corporate Communications

& Public Relations:

Office: (972) 431-3400

Email: [email protected]



JCPenney Hosts Month Long Breast Cancer Awareness Campaign In-Store 


HADLEY, MA- Beauty in courage. Power in strength.  Hampshire Mall is proud to support and promote JCPenney’s Breast Cancer Awareness campaign happening now through October 31, 2018, in local JCPenney stores.


The Department Store has teamed up with the American Cancer Society, who “currently invests $60.2 million in breast cancer research, funding 155 multiyear grants focused on breast cancer prevention, screening, and treatment,” according to JCPenney’s official company blog.


Customers and sales associates alike are invited to support and raise awareness for the cause this month through the following initiatives:

  • Now – October 31: $2 from every sale of our women’s City Streets breast cancer awareness tees will contribute to the ACS in support of the organization’s breast cancer research and awareness programs. These tees will be spotlighted within the women’s department in a special “Beauty in Courage, Power in Strength” Breast Cancer Awareness Month display. JCPenney also carries a variety of breast cancer awareness merchandise from fashion jewelry to athletic footwear that enables customers to show their support for the cause.
  • Throughout the Month of October: JCPenney salon customers can donate at checkout to the ACS and also enter into a raffle for a chance to win a gift basket. The prize package features a FHI Heat® hair dryer, UNbrush detangle paddle brush, pink flip flops, Sephora inside JCPenney canvas tote bag and a City Streets breast cancer awareness tee. There will be a raffle winner at each of our more than 750 salon locations nationwide.
  • October 20-21: JCPenney salons will host a “Sales for Hope” event, donating 20% of their retail sales the ACS, up to $50,000.


JCPenney welcomes reporters, photographers, and camera crews inside their stores for interviews and footage. For more details about the company and this campaign, please visit https://companyblog.jcpnewsroom.com/2018/09/24/jcpenney-supports-breast-cancer-awareness-month/




Hampshire Mall is the premier shopping and entertainment destination of Hampshire & Franklin Counties, Hampshire Mall is centrally located between the cities of Northampton and Amherst while nestled in the heart of the Five College area.  Hampshire Mall is anchored by JCPenney, Target, Dick’s Sporting Goods and PetSmart.  Also home to Cinemark Theaters featuring XD, PiNZ, Autobahn Indoor Speedway and Trader Joe’s, Hampshire Mall offers over 40 specialty shops, eateries, karting, bowling, roller skating and laser tag.  For more information regarding new stores and special events, please visit www.hampshiremall.com. You may also follow us on Facebook www.facebook.com/hampshiremall, Twitter www.twitter.com/hampshiremall and Instagram www.instagram.com/hampshiremall.


Pyramid Management Group, owner of Hampshire Mall, is one of the largest, most innovative, privately-held shopping center developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of retail-based, tourist and entertainment destinations dominate the northeast with 18 properties located throughout New York, Massachusetts and Virginia. For over 40 years, Pyramid has led the industry in combining the best elements of traditional retail with world-class dining, entertainment and hospitality, all under one roof. For more information, visit www.pyramidmg.com